Through the interaction of scientific research and educational services, driven by the needs of the environment and our immediate users, we provide a broad, flexible range of high quality study programs at undergraduate, graduate and doctoral study levels, thus creating a dynamic learning community committed to continuous quality improvement.
Our wish is to position ourselves among the top universities as a recognized and strong educational institution. We strive to become leaders in education and research, while at the same time contributing to individual development of all our stakeholders and society as a whole.
Remarkable as individuals, invincible as a team! University Business Academy in Novi Sad fulfills its mission, vision and goals by implementation of various mechanisms, including its key values, which are the following:
- Customer orientation
- Learning and professional development
- Quality and excellence
- Leadership and teamwork
- Effective communication
- Ethical behavior
- Proactive approach to changes