Mission, Vision And University Values


Through the interaction of scientific research and educational services, driven by the needs of the environment and our immediate users, we provide a broad, flexible range of high quality study programs at undergraduate, graduate and doctoral study levels, thus creating a dynamic learning community committed to continuous quality improvement.


Our wish is to position ourselves among the top universities as a recognized and strong educational institution. We strive to become leaders in education and research, while at the same time contributing to individual development of all our stakeholders and society as a whole.

Remarkable as individuals, invincible as a team! University Business Academy in Novi Sad fulfills its mission, vision and goals by implementation of various mechanisms, including its key values, which are the following:


  • Customer orientation
  • Learning and professional development
  • Quality and excellence
  • Integrity
  • Leadership and teamwork
  • Effective communication
  • Ethical behavior
  • Proactive approach to changes
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Phone: +381 (0)21 531 020
University Business Academy in Novi Sad
Phone: +381 (0)21 400 499
Faculty of Law for Commerce and Judiciary in Novi Sad
Phone: +381 (0)21 400 484
Faculty of Economics and Engineering Management in Novi Sad
Phone: +381 (0)13 235 12 92
Faculty of Stomatology in Pancevo
Phone: +381 (0)11 264 33 90
Faculty of Applied Management, Economics and Finance in Belgrade
Phone: +381 (0)21 661 58 97
Faculty of Pharmacy, Novi Sad
Phone: +381 (0)11 401 12 16
Faculty of Contemporary Arts
Phone: +381 (0)21 417 633
Faculty of European Legal and Political Studies in Novi Sad
Phone: +381 (0)11 777 77 00
Faculty of Social Sciences, Belgrade
Phone: +381 (0)65 830 82 81
Faculty of Applied Sciences in Niš
Phone: +381 (0)64 648 32 03
Faculty of Organizational Studies Eduka in Belgrade
Phone: +381 (0)11 630 88 95
European Faculty Kallos Belgrade